5 Life Insurance Myths, Busted!

The short answer is yes. And yet, according to a 2023 study, only 48% of millennials have life insurance. If you’re one of the 52% that isn’t insured and have been asking yourself, “should I get life insurance in my 30s?”, we’re here to tell you why you should – and sooner rather than later.

True or false: Life insurance is about financially benefitting from somebody’s death. If your gut reaction is to say “true,” you’re not alone. Life insurance is probably one of the most misunderstood products out there. But for the record, the answer is a great big resounding FALSE.

Couples share responsibilities for everything from household bills, to raising children, to planning for retirement. And of course, change is inevitable over the lifetime of a marriage or partnership, especially when jobs and income are more fluid than ever. That's where life insurance for couples comes in.

Life insurance is an important tool when it comes to providing financial protection for your loved ones in the event of your death – meaning they may not have to worry about unpaid debts, a gigantic mortgage, or the responsibility of paying for your funeral...

When it comes to term life insurance costs, there’s a lot to think about. Not to worry, we're here to help! Whether you’re working with a broker or exploring options independently, we can help you ask the right questions, compare the value of policies, and tailor coverage to meet your needs.

Families come in all shapes and sizes, and family life insurance is a great way to make sure everyone is protected. Whether you’re a single parent or one half of a partnership, you likely want the same thing as every other parent – security and protection for the ones you love.

It may not occur to many Canadians that marriage, babies, a new job, or a new house could all impact their life insurance needs. Days like National Insurance Awareness Day force us to stop and think about these types of things... which makes it a good time to reach out to an advisor to ensure our coverage still meets our needs.

Discover practical ways to use life insurance – yes – while alive here in Canada. Plus, how living insurance benefits can protect you when you need it most...

Changes to Canada’s capital gains tax rules may affect your children if you plan to pass down a second property, like the family cottage. The good news is, you can let life insurance pay for capital gains so your kids don’t have to...

Life insurance is something the courts need to consider when they are determining how to split joint assets when a couple divorces. In this article, we help you understand how divorce can impact both your life insurance choices and beneficiaries. Plus, how to calculate your insurance needs after a divorce...