Your Guide to Life Insurance

When your goal is to provide for the people and causes that matter to you, permanent life insurance provides a solid foundation for a tax-efficient financial plan you and your family can rely on.

According to a recent survey, 55% of Canadian millennials don't have any life insurance. We're here to tell you why you need it... sooner than later.

What is life insurance and how does it work? Read on to learn which key features make the best life insurance policies in Canada.

For Life Insurance Awareness Month, we're setting the record straight when it comes to some of the biggest life insurance myths out there. Just think of us as your friendly neighbourhood #MythBusters.