Need a bit of help?
We may not be able to clean up the mess, but we can chip in for all those diapers. A one-time payment of $100 per child, it’s our way of saying ”congratulations!” and welcoming your new family member to our community.
Apply six months after you purchase a Whole Life policy for your new addition and we’ll mail you a cheque for $100.
How to get a baby bonus
Purchase a policy for your newborn.
Purchase a Whole Life insurance policy before baby’s 1st birthday to give that precious new life the gift of life insurance.
Mark your calendar for 6 months from now.
We know it can be tricky to keep track of the time – not to mention things like policy issue dates – with all those sleepless nights. So we’ll be sure to send you some reminders.
Submit an application.
Apply online in 5 minutes or less! Be sure to wait 6 months after the policy was issued, or you will not be eligible for this benefit.
Purchase a policy for your newborn.
Purchase a Whole Life insurance policy before baby’s 1st birthday to give that precious new life the gift of life insurance.
Mark your calendar for 6 months from now.
We know it can be tricky to keep track of the time – not to mention things like policy issue dates – with all those sleepless nights. So we’ll be sure to send you some reminders.
Submit an application.
Apply online in 5 minutes or less! Be sure to wait 6 months after the policy was issued, or you will not be eligible for this benefit.
Frequently Asked Questions
The Bundles of Joy Benefit is a one-time payment of $100 with the purchase of a whole life policy for a new baby (0-12 months).
This benefit helps new parents cover some of the costs of having a baby. It’s our way of saying “congratulations!” and welcoming a new family member to our community.
$100 (one-time payment)
This is a one-time per child benefit.
The member can expect to receive their cheque in the mail up to 30 days after applying.
Members can apply 6 months after they purchase a whole life policy for their new addition. The policy must be purchased before the baby is one year old. Members can apply for up to a year after they become eligible for this benefit.
The eligibility requirements for this benefit include:
- policyowner must have purchased a whole life policy for a new baby (0-12 months)
- child must be less than 1 year old at policy issue date
- policy must have been issued at least 6 months ago and is still in effect
Got a question?
We’re happy to help. Reach out to our Member Benefits team to learn more.
*Serenia Life Financial’s member benefits and programs are not contractual. They are subject to change and maximum funding limits.
**If your baby’s policy was issued more than six months ago, but they are no longer a Serenia Life Financial member due to policy cancellation, please note that would make you ineligible for this benefit.
***If you: (1) own a Serenia Life Financial annuity product, (2) are insured under one of Serenia Life Financial’s products, and/or (3) became a policyowner after February 23, 2021, you are indeed a member.