Serenia Life Financial Partners with Empathy to Offer Best-in-Class Bereavement Support to Beneficiaries
Expanding benefits through Empathy supports beneficiaries with personalized human care and step-by-step guidance navigating funeral planning, estate settlement, grief, and more.
WATERLOO, ON | March 19, 2025 – Today, Serenia Life Financial announced a new partnership with Empathy, the leading technology company reimagining the way the world plans for and handles life’s toughest moments, to offer award-winning bereavement care for beneficiaries following the loss of a loved one. Serenia Life is the first Canadian member-based life insurance organization to work with Empathy. With this collaboration, more families will have access to expert guidance, extensive resources, personalized plans, and practical tools to help them through the emotional and logistical burdens of losing someone close to them.
“At Serenia Life, we’re on a mission to prove a life insurer can be kind,” says Glenn Hymers, President and CEO of Serenia Life. “And what better time to show kindness than when a family is experiencing one of life’s most challenging times? This partnership with Empathy couldn’t align more perfectly with our values, and we’re proud to offer this award-winning resource to our members’ loved ones.”
Serenia Life has always stood for kindness and community. By bringing Empathy’s compassionate technology to policyholders’ beneficiaries, Serenia Life is taking a meaningful step in reimagining what life insurance can offer—providing families with not just a safety net, but a guiding care team and a plan to move forward, during a time of utmost need and beyond.
“Loss affects everyone, everywhere, and real support means meeting people where they are,” said Ron Gura, CEO and Co-Founder of Empathy. “With every partnership, we are making our vision—to transform the way the world plans for and navigates life’s toughest moments—a reality. We’re proud to partner with Serenia Life to make a lasting impact for the many Canadians they serve through lifting logistical and emotional burdens, ultimately building a more resilient society.”
Empathy is currently available to over 40 million people and has successfully set new industry standards in life insurance for innovative administrative support and compassionate care. With this partnership, Serenia Life brings the power of Empathy to even more people worldwide, ensuring that life insurance isn’t just about a moment of financial protection, but about ongoing family support.
ABOUT SERENIA LIFE FINANCIAL
Serenia Life Financial is a member-based organization that provides insurance and investment solutions to more than 33,000 members across Canada. The business manages assets of $376 million, and had $3.87 billion of in-force insurance as of December 31, 2023. Serenia Life is committed to re-investing a portion of their earnings into community outreach and unique member benefits that support members, their families, and the causes they care about. They’re on a mission to prove a business can be kind and to inspire generosity in their employees, their members, and the communities they serve.
ABOUT EMPATHY
Empathy is a leading technology company transforming the way the world prepares for and manages life’s toughest moments. Empathy combines cutting-edge tech with compassionate care to provide unparalleled support for estate management, legacy planning, facing grief, and more, all available through life insurance benefits or via employer offerings. By partnering with Fortune 500 companies and leading insurance carriers, Empathy is available to over 40 million people in North America and is setting the new standard for modern care. With accolades from Apple, Google Play, CB Insights, and Fast Company, and over CA$130 million in funding from leaders in tech and life insurance industries, Empathy is one of the fastest-growing benefits, for employers and insurance carriers alike. Learn more about Empathy at www.empathy.com.
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